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  • New year starts with new laws impacting education

    New year starts with new laws impacting education


    Gov. Gavin Newsom signs legislation.

    Photo: Office of the Governor of California

    New California state laws will protect the privacy of LGBTQ+ students, ensure that the history of Native Americans is accurately taught and make it more difficult to discriminate against people of color based on their hairstyles.

    These and other new pieces of legislation will be in effect when students return to campuses after winter break.

    Schools can’t require parental notification

    Assembly Bill 1955, signed by Gov. Gavin Newsom in July, forbids California school boards from passing resolutions that require school staff, including teachers, to notify parents if they believe a child is transgender.

    The Support Academic Futures and Educators for Today’s Youth, or SAFETY Act, also protects school staff from retaliation if they refuse to notify parents of a child’s gender preference. The legislation, which goes into effect on Jan. 1, also provides additional resources and support for LGBTQ+ students at junior high and high schools.

    The legislation was created in response to the more than a dozen California school boards that proposed or passed parental notification policies in just over a year. The policies require school staff to inform parents if a child asks to use a name or pronoun different from the one assigned at birth, or if they engage in activities and use facilities designed for the opposite sex.

    “Politically motivated attacks on the rights, safety and dignity of transgender, nonbinary and other LGBTQ+ youth are on the rise nationwide, including in California,” said Assemblymember Chris Ward, D-San Diego, author of the bill, in a media release. “While some school districts have adopted policies to forcibly out students, the SAFETY Act ensures that discussions about gender identity remain a private matter within the family.”

    Opponents of the bill, including Assemblymember Bill Essayli, R-Riverside, indicated that the issue will be settled in court. 

    Accurate Native American history

    Building a Spanish mission — out of Popsicle sticks or sugar cubes — was once a common assignment for fourth-grade students in California. The state curriculum framework adopted in 2016 says this “offensive” assignment doesn’t help students understand this era, particularly the experiences of Indigenous Californians subject to forced labor and deadly diseases from Spanish colonizers.

    But supporters of a new law that goes into effect on Jan. 1 say that there are still grave concerns that the history of California Native Americans — including enslavement, starvation, illness and violence — is still misleading or completely absent from the curriculum.

    AB 1821, authored by Assemblymember James Ramos, D-San Bernardino, aims to address this. When California next updates its history-social science curriculum — on or after Jan. 1 —  it asks that the Instruction Quality Commission consult with California tribes to develop a curriculum including the treatment and perspectives of Native Americans during the Spanish colonization and the Gold Rush eras.

    “The mission era of Spanish occupation was one of the most devastating and sensitive periods in the history of California’s native peoples and the lasting impact of that period is lost in the current curriculum,” according to a statement from the San Manuel Band of Mission Indians, one of the supporters of the legislation.

    Teaching about desegregation in California

    Another law that also goes into effect this year also requires the state to update its history-social science curriculum. AB 1805 requires that the landmark case Mendez v. Westminster School District of Orange County be incorporated into the history social-science curriculum updated on or after Jan. 1.

    The case, brought in 1945, challenged four districts in Orange County that segregated students. The plaintiffs in the case were Mexican-American parents whose children were refused admission to local public schools. The case led to California becoming the first state to ban public school segregation — and it set a precedent for Brown v. Board of Education, which banned racial segregation in public schools.

    The Mendez case is referenced in the history-social science curriculum that was last adopted in 2016 for fourth- and 11th-grade students, as well as the Ethnic Studies Model Curriculum, as an example of inter-ethnic bridge-building.

    The Westminster School District wrote a statement in support of the law to ensure that the case is “properly recognized and rightfully incorporated into the state’s education curriculum.”

    Protecting against hair discrimination

    Assembly Bill 1815 makes it more difficult to discriminate against people of color, including students, based on their hairstyle. Although this type of discrimination is already prohibited by the CROWN Act, it has not extended to amateur and club sports.

    The new legislation also clarifies language in the California Code, eliminating the requirement that a trait be “historically” associated with a race, as opposed to culturally, in order to be protected. 

    “(This bill) addresses an often-overlooked form of racial discrimination that affects our youth — bias based on hair texture and protective hairstyles, such as braids, locks, and twists,” stated a letter of support from the ACLU. “By extending anti-discrimination protections within amateur sports organizations, this bill acknowledges and seeks to dismantle the deep-rooted prejudices that impact children and adolescents of color in their sports activities and beyond.”

    Protection for child content creators

    Newsom signed two pieces of legislation in September that offer additional protection to children who star in or create online content.

    The new laws expand state laws that were meant to protect child performers.  Senate Bill 764 and Assembly Bill 1880 require that at least 15% of the money earned by children who create, post or share online content, including vloggers, podcasters, social media influencers and streamers, be put in a trust they can access when they reach adulthood.

    “A lot has changed since Hollywood’s early days, but here in California, our laser focus on protecting kids from exploitation remains the same,” Newsom said in a statement. “In old Hollywood, child actors were exploited. In 2024, it’s now child influencers. Today, that modern exploitation ends through two new laws to protect young influencers on TikTok, Instagram, YouTube, and other social media platforms.”





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  • Gov. Newsom proposes stable California school funding in 2025-26 with an ominous warning

    Gov. Newsom proposes stable California school funding in 2025-26 with an ominous warning


    Gov. Gavin Newsom outlines his proposed 2025-26 $322 billion state budget during a news conference at California State University, Stanislaus in Turlock on Jan. 6..

    Credit: AP Photo / Rich Pedroncelli

    The article was updated on Jan, 10 to include more reactions to the budget proposal and note that Newsom did not include funding for ethnic studies.

    California school districts would receive $2.5 billion through a small cost-of-living increase, plus additional funding to train math and reading coaches, expand summer and after-school programs, and help launch the state’s Master Plan for Career Education in the proposed 2025-26 state budget that Gov. Gavin Newsom released Friday.

    But countering a stable funding forecast for schools and community colleges, Newsom said both the University of California and California State University should expect as deep as an 8% cut in ongoing state money.

    Newsom’s budget included a strong caution. He warned that revenues could change between now and May, when he revises his budget proposal, because of potential global financial instability, volatility in stock market prices, and likely conflicts with President Donald Trump that could jeopardize federal funding.

    “California is facing a new federal administration that has expressed unalloyed and uninformed hostility toward the state, threatening the funding of essential services for political stunts,” Newsom stated in the introduction to the 2025-26 budget. The governor, who previewed the budget Monday, was in Los Angeles responding to the wildfires and not at a news conferenceFriday by the Department of Finance.

    Christopher J. Nellum,  executive director of the advocacy no-profit Education Trust-West, urged Newsom and the Legislature to stand firm on behalf of “many students of color and multilingual learners (who) are feeling uncertain and concerned.”

    “We’re glad to see Gov. Newsom affirming that California is a state that believes in and invests in educational equity,” he said. “If the incoming federal administration does what it says it will, state policymakers will find themselves standing between harm and the people of California”.

    The bulk of state funding for the state’s nearly 1,000 school districts, 1,300 charter schools and community colleges is through Proposition 98, a 1988 voter-approved formula. The budget projected that Proposition 98 funding will be flat in 2025-26 at $118.9 billion, $300 million less than $119.2 billion in 2024-25. To avoid overfunding, the state, for now, will assume 2024-25 funding will end up $1.6 billion less, according to the budget.

    Per-pupil funding from Proposition 98 would rise to $18,918 and to $24,764 per pupil, including federal funding and other state money, such as pension contributions for teachers and other school employees.

    Bad news for UC and CSU

    Both the University of California and California State University should expect as deep as an 8% decrease in ongoing general fund dollars under Newsom’s proposed budget for 2025-26. That’s a decline of $396.6 million at UC and $375.2 million at CSU, which officials say would affect academics and student services.

    UC President Michael Drake said he’s concerned about the impact that the cuts would have “on our students and campus services.”

    CSU Chancellor Mildred García expressed disappointment that the governor’s budget maintains plans for a 7.95% cut in light of a rosier state budget outlook than previously projected — and said she hopes that ongoing funding will be restored if state revenues improve.

    “The impact of such deep funding cuts will have significant real-world consequences, both in and out of the classroom,” García said in a statement. “Larger class sizes, fewer course offerings and a reduced workforce will hinder students’ ability to graduate on time and weaken California’s ability to meet its increasing demands for a diverse and highly educated workforce.”

    The two four-year systems were each due to receive a 5% base increase in 2025-26, but the state would also defer that commitment until 2027-28, a move that was telegraphed in the 2024 budget agreement. UC additionally would have to wait until 2027-28 for a $31 million commitment offsetting revenue it lost by enrolling fewer out-of-state undergraduates and more in-state students.

    The State budget Process

    Governor’s initial budget proposal:

    • Must be released by Jan. 10.
    • Assumes an estimate of revenues the state will collect over the next 18 months (by June 30, 2026). Actual revenues are often significantly different based on economic conditions, federal policy and unforeseen events, like the destructive fires in Los Angeles.

    May revision: In mid-May, Newsom will submit a revised budget with an updated revenue forecast.

    Legislature’s response: The Assembly and Senate have until June 15 to hold hearings and respond with their own version.

    Negotiation: Behind closed doors, Legislative leaders and the governor settle differences. Lawmakers sign off, and the governor signs the final version.

    • About 40% of the state’s general fund will go to schools and community colleges. The bulk goes to keeping schools running, but in some years new money is spent on new programs, like, in recent years, transitional kindergarten and community schools.
    • Governors increasingly have used the budget to rewrite statutes outside of the legislative process. That’s why it’s important to read the fine print in massive “budget trailer bills” written after the budget is passed.

    New programs for schools

    The expiration of about $3 billion for spending in 2024-25, will free up money for one-time funding beyond the 2.4% cost of living increase for transitional kindergarten through grade 12.

    These include:

    Transitional kindergarten (TK): The budget completes the four-year phase-in for the new program, which serves as a bridge between preschool and kindergarten for all 4-year-olds. In fulfilling a commitment, Newsom is also providing $1.5 billion to lower the student-to-teacher ratio from 12:1 to 10:1 in every transitional kindergarten classroom. This is key to maintaining quality because younger children need more personal attention, experts say.

    “This is great news,” said Scott Moore, head of Kidango, a nonprofit that runs many Bay Area child care centers. “With this move to a smaller class size, TK takes an important step to becoming the high quality pre-k experience all children deserve.”

    Literacy instruction: The budget would double the $500 million for literacy coaches appropriated in two recent budgets and enable the funding to include math coaches. It also includes:

    •  $40 million for training and materials to inaugurate annual universal screening of kindergartners through second-graders for potential learning challenges, including dyslexia.      
    • $5 million to launch Literacy Network, a clearinghouse for state-developed literacy resources and support to districts with persistent performance challenges.

    Summer and after-school programs: The state will extend the Expanded Learning Opportunities Program for grades TK-6 for districts in which 55% of students are low-income students, English learners, or students in foster care. That will require an additional $435 million. Until now, funding was for only districts with 75% or more of qualifying students.

    Teacher recruitment: The budget proposal includes $300 million for teacher recruitment, including $150 million in financial assistance to teacher candidates. With $50 million, it would revive dwindling funding in the Golden State Teacher Grant program, which awards up to $20,000 to students enrolled in teacher preparation programs who commit to work in priority schools or in the California State Preschool Program.

    A $1.8 billion discretionary funding: Districts will have discretion over a new Student Support and Discretionary Block Grant, but will be encouraged to spend it on professional development for teachers in reading instruction, especially for English learners; teacher training in the new math standards; and additional efforts to address the teacher shortage.

    Career education: In multiple ways, the budget supports Newsom’s proposed Master Plan for Career Education, whose goal is to make it easier for Californians of all ages and backgrounds to find jobs in high-wage, high-growth fields.

    • $100 million to support community colleges in validating the experience students bring from their jobs, the military, internships or even volunteering.
    • $5 million in ongoing funding to establish a planning agency to put the master plan into practice and $4 million to support regional coordination for career education and training.

    The budget would also allow districts to use funding from the $1.8 billion discretionary block grant to expand career pathways and dual enrollment. 

    Funding for career education comes through many different programs, which school leaders describe as both a blessing and a curse. The budget directs the Department of Education to examine how it could consolidate applications for all these different grants into one single application process.

    Barring a big drop in revenue, the 2025-26 proposal would mark a return to normal following the current year’s jury-rigged budget. To avoid education cuts and deal with the hangover from pandemic revenue complications, in the past two budgets, Newsom and the Legislature drained the $8.4 billion Proposition 98 rainy day fund and withheld hundreds of millions of dollars, called deferrals, from districts. The proposed budget would eliminate the deferrals and rebuild the rainy day fund to $1.5 billion.

    No money for ethnic studies

    One much anticipated question was whether Newsom would include funding to implement a high school ethnic studies course. He did not. A spokesperson from the Department of Finance said that there were many demands for spending with limited resources. Ethnic studies was not among the priorities.

    A lack of funding to pay for teachers’ time and materials would delay the Legislature’s 2021 mandate for all high schools to offer a semester course in ethnic studies, starting in 2025-26 and to require that all students take it in order to graduate from high school, starting in 2029-30.

    After multiple drafts and thousands of public comments, the State Board of Education adopted a voluntary framework for teaching ethnic studies in 2021. Since then, there have been conflicts and lawsuits over districts that have adoped curriculums promoted by the Liberated Ethnic Studies Model Curriculum Consortium. Without naming the Liberated version, the ethnic studies law said that districts should not adopt elements of it “due to concerns related to bias, bigotry, and discrimination.” Without funding, that warning also would not take effect.

    A lack of funding also might short-circuit a proposal pushed by UC ethnic studies faculty to require a high school ethnic studies course as an admission requirement with course criteria that UC would create. In December, the UC Academic Senate postponed a vote on the proposal until April; one reason was the uncertain status of California’s ethnic studies mandate.

    More budget reactions

    Other responses to the budget proposal were mixed.

    Vernon Billy, CEO of the California School Boards Association, said the proposed budget appears to avoid direct cuts, while spending more for transitional kindergarten. “But before we offer unqualified praise, we’ll need to evaluate the actual language in the education budget trailer bill to be released in February — especially since the budget summary contains provisions that seem to open the door for shortchanging Proposition 98 under certain conditions.”

    Lance Izumi, senior director of education studies at the conservative Pacific Research Institute, said, “Governor Newsom said that education is ‘all about human capital.’  It is revealing, then, that the governor discussed his proposed 2025-25 education budget only in terms of inputs — the increase in Prop. 98 and total education funding, the increase in per-pupil funding, and the increase in spending directed at particular education programs such as before/after-school and summer school.”

    “Human capital,” he added, ”is about improving the knowledge and skills of students. The fact that he did not include any evidence that the increased education spending during his administration has raised student achievement and therefore increased their human capital is a glaring omission.” 

    Ted Lempert, president of the nonprofit advocacy organization Children Now, said, “We applaud the governor’s focus on continued support for kids in his proposed budget, including TK, community schools, after-school, and career education.  But much more is needed.” Noting that California ranks at the bottom of states in terms of the ratio of teachers, counselors and nurses to students, he added, “We look forward to working on increasing support for child care, education, mental health, youth homelessness and youth in foster care.”

    Jessie Ryan, the president of the Campaign for College Opportunity, said it’s likely that K-12 school districts in the Los Angeles area will decide to dedicate new block grant funding to wildfire recovery, rather than investments in services for undocumented students or other vulnerable populations. 

    “That is a very real possibility,” she said. “We’re moving towards financial stability, but we’re not at restoration, and we’re going to have to continue to do everything in our power to protect our most vulnerable students, recognizing that we still have limited resources to do just that.”

    David Goldberg, president of the California Teachers Association, said he also is concerned that the state might not fund its full obligation to Proposition 98. “We are excited to see so many transformative education initiatives supported by CTA members come to fruition in this state budget, including investments in transitional kindergarten, school nutrition and professional development. However, we are concerned that the proposed budget does not allocate the full funding guaranteed by Proposition 98. In the coming months, our union will carefully monitor the required funding levels for schools and community colleges to ensure full funding is provided to our students in a timely manner, without unnecessary delay.”

    Mary Vixie Sandy, executive director of the California Commission on Teacher Credentialing, said the commission is grateful for continued investments in addressing the teacher shortage. “Funding for teacher recruitment helps to improve affordability and access to teacher preparation programs and helps to ensure that students receive the high-quality education they deserve,” she said. 

    Martha Hernandez, executive director of Californians Together, which advocates for English learners, said, “We are encouraged to see the governor prioritizing key areas of importance, including a $10 million one-time allocation for statewide English language proficiency screeners to support multilingual learners in transitional kindergarten. Additionally, we applaud the emphasis on the English Language Arts/English Language Development Framework as the foundational guide for literacy instruction—an essential focus that we strongly support.”

    Max Arias, chief spokesperson and chair of Child Care Providers United, a union that is negotiating with the state to increase reimbursements for its 40,000 child care workers, said the union is disappointed with Newsom’s proposed budget for child care.

    “Continuing on the path proposed in this budget — poverty wages with untimely payments — doesn’t just hurt providers and their families, it hurts the parents with essential jobs like grocery clerks, janitors and delivery drivers who can’t go to work without quality, affordable child care,” he said.

    Emmanuel Rodriguez, the senior director of policy and advocacy for California at The Institute for College Access & Success (TICAS), called on the state to use programs like the Cal Grant and Middle Class Scholarship to help students from mixed-status families, who may decide not to apply for federal financial aid. Rodriguez said the state must also ensure the Bureau for Private Postsecondary Education has an adequate budget framework “to shield Californians from anticipated federal regulatory changes that will leave students more vulnerable than ever to predatory, low-quality colleges.”





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  • Carol Burris: With Religious Charters, the Charter Lobby’s Chickens Have Come Home to Roost

    Carol Burris: With Religious Charters, the Charter Lobby’s Chickens Have Come Home to Roost


    Carol Burris is the executive director of the Network for Public Education. She was a high school teacher and principal in New York State, where she was honored by the state principal’s association as principal of the year. She is a tireless advocate of public schools and an equally tireless opponent of privatization.

    She writes:

    On April 30, the U.S. Supreme Court will hear a pivotal case concerning whether a charter school can teach a religious curriculum. The Oklahoma Statewide Virtual Charter School Board v. Drummond addresses Oklahoma’s St. Isidore of Seville Catholic Virtual School’s attempt to become the nation’s first publicly funded religious charter school. 

    This case was always intended to go to the Supreme Court, testing the limits of the separation of Church and State. What is surprising, however, is who has entered the fight against St. Isadore. The National Alliance for Public Charter Schools (NAPCS), which has never met a charter school it did not like, has filed an amicus brief against its existence. This is unexpected from an organization that has supported charter schools run by for-profit corporations, virtual schools with poor outcomes, and even micro-schools, claiming that different models provide needed choice and innovation. When public money is allocated to religious private schools via vouchers, the charter lobby is either supportive or silent in the name of “choice.”

    The reason for their present opposition is self-interest. According to the National Alliance for Public Charter Schools, “a decision to allow religious charter schools will throw charter laws into chaos nationwide, resulting in significant financial and operational uncertainties.”  Nina Rees, the former long-time CEO of the organization, lamented that a ruling in favor of St. Isadore “could also jeopardize the myriad federal and state funding streams they [charters] currently qualify for—funding that the sector has fought hard to secure and continues to fight for on the premise that students attending public charter schools are entitled to the same funds they would receive in district schools.”

    On what basis, then, will SCOTUS make its decision? At the heart of the case is whether charter schools are state actors or state contractors providing educational services. The Oklahoma State Virtual Charter Board argues that merely because the state legislature declares a charter school “public,” it does not transform it into a public school. Furthermore, even if charter schools are state actors for some functions, they might not be state actors for purposes of the First Amendment, specifically regarding curriculum matters.

    There is precedent for their argument.

    In 2010, both a federal court and the U.S. Court of Appeals for the 9th Circuit, in San Francisco, determined, in an employment case, that an Arizona charter school was not a “state actor” and thus a wrongful termination lawsuit could not be brought forth by a former teacher.  “This case presents the special situation of a private nonprofit corporation running a charter school that is defined as a ‘public school’ by state law,” the three-judge appeals court panel said in its unanimous Jan. 4 decision in Caviness v. Horizon Community Learning Center. The court concluded that the corporation running the charter school (private non-profit or for-profit corporations run most charter schools) was not a state actor but a contractor providing a service.

    In some states, where districts are the only authorizers of charter schools, charter schools likely fully meet the “state actor” test. That was the original intent of the charter movement—schools within a district free of some restraints to try innovative practices. However, only a few states still embrace that model, thanks to the relentless pressure from organizations like NAPCS, which have provided St. Isadore with more than enough fodder for its arguments. Over the years, charter trade organizations have successfully lobbied for looser charter laws, expanded charter management organizations, and vigorously defended for-profit corporations like Academica and Charter Schools USA, which use nonprofit schools as a façade. In short, they have made charter schools as “private” and profitable as possible. 

    Remember how charter schools could secure Paycheck Protection Program (PPP) funds during COVID-19 when public schools could not? Charter trade organizations, including NAPCS, encouraged charter schools to leverage their corporate status, resulting in the sector securing billions of dollars. Some even provided talking points for justification.

    The truth is that charter schools have used their private status when it is in their interest, even as they secure an advantage from the public label. And that is why they have only themselves to blame if the chicken comes home to roost and the sector is thrown into chaos. If that results in a shake-up of the charter industry and a return to truly public charter schools in most states, that may not be a terrible outcome. 



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  • West Contra Costa seeks new superintendent with roots in the community

    West Contra Costa seeks new superintendent with roots in the community


    A speech language pathologist who is a member of United Teachers of Richmond addresses the West Contra Costa school board during the Feb. 12, 2025, meeting to protest the staffing cuts the board approved one week prior, which includes speech specialists.

    Credit: Monica Velez / EdSource

    Many in the West Contra Costa Unified School District community say they want their next superintendent to be a leader who is accountable, transparent, accessible, innovative, and understands diverse communities.

    “The No. 1 priority we should be looking for in the next superintendent should be someone rooted in the community … and (who) can take our weaknesses and turn them into strengths,” said West Contra Costa parent Nivette Moore. “Someone who can melt into all these cultures and understand how to maneuver in our community.”

    Moore had attended one of the various town halls hosted by Leadership Associates, the search firm conducting the superintendent search. Sandy Sanchez Thorstenson, an associate at Leadership Associates, said the firm is listening to the district’s various communities for the qualities they want in their next leader, and meeting dozens of other groups and committees the district works with. Typically the outreach period lasts two weeks, but the firm is spending double the time listening to the West Contra Costa community.

    “This is the most level of engagement I have experienced,” said Sanchez Thorstenson, who has been a recruiter for nine years.

    Although participation in the town halls has ranged from a handful to about 20 people, the small group conversations are valuable and give the firm a deeper understanding of what the community needs and wants, said Jim Brown, senior adviser at Leadership Associates. 

    However, multiple town hall goers on Tuesday night said the small turnout is another example of how the district’s communication team often doesn’t reach the entire community. Just in the past five months, dozens of community members have complained about a lack of transparency and communication during board meetings. 

    Moore has two children who graduated from the district and a 10-year-old daughter who currently attends Nystrom Elementary School, said the disconnect and lack of consistent communication between parents, teachers, administrators and board members is an issue that persists.

    “If we have that, we are never going to be able to have a functioning district and get out of the deficit we are in,” Moore said. “The superintendent should be able to figure out the issue and fix it. We want somebody to come in and who’s not going to be afraid to push the envelope.” 

    West Contra Costa’s next superintendent will also inherit the district’s struggles of the last five years, including low test scores, declining enrollment, teacher vacancies, chronic absenteeism and financial instability.

    West Contra Costa has 54 schools in the Richmond, San Pablo and Pinole areas, with just under 30,000 students. The student population is majority students of color, and more than half of the students are low-income.

    The district deserves a leader who will end the cycles of instability, said Francisco Ortiz, president of United Teachers of Richmond. The union is ready to partner with a leader who wants to collaborate, he said.

    “Students can’t wait for fully staffed schools,” Ortiz said in an emailed statement to EdSource. “They can’t wait for a district that prioritizes retaining and attracting high-quality educators. And they can’t wait for a superintendent who will invest in the workforce that shapes their future.”

    Sheryl Lane, a parent and executive director of Fierce Advocates, a Richmond organization focused on working with parents of color, said the district needs someone who has experience recruiting teachers, someone who wants to invest and stay in the district, and someone who is a strong advocate and eager to work with community partners. 

    Lane’s son, Ashton Desmangles, said the next superintendent should be invested in being accessible and in creating relationships with students. He’s an eighth-grade student at Korematsu Middle School and the only student on the district’s anti-racism team, an opportunity provided by Chris Hurst, the former superintendent, who retired in December after being on the job for three years. He was replaced by interim Superintendent Kim Moses.

    Why it’s harder to recruit superintendents now

    West Contra Costa is one of at least half a dozen districts in California trying to find a new superintendent during a time when many superintendents have retired or left because of heightened political climates at board meetings, stress and threats. 

    Finding superintendent candidates who meet the unique needs of school districts and their populations is always difficult, Brown said. Recently, politics surrounding education have been making it harder to recruit, the most intense he’s seen in his 20 years at Leadership Associates and 37 years as a superintendent, he said. 

    “Just the whole scene right now — there’s a note of uncertainty to it,” Brown said. “I’m referring to changes in school board around political issues, changes nationally now with the Department of Education under fire.” 

    Dwindling enrollment, school closures, budget cuts and the lingering effects of the pandemic have caused veteran superintendents to retire early and be replaced with less experienced educators. Newly elected board members have also pushed out superintendents. And districts are willing to pay top dollar to find a fit for the high-stress job. 

    West Contra Costa superintendents have also had to deal with staying fiscally solvent and avoiding a state takeover. The district slashed $32.7 million from its budget between 2024 and 2027, impacting programs and staffing. In 1991, the district became the first in the state to go insolvent and received a $29 million bailout loan, which took 21 years to pay off. 

    “Sometimes there are funding crises going on that make it more difficult for people to move (for the job),” Brown said. “But people who want a challenge in education, this is the kind of district you want to work in, because you can make a difference.” 

    The recent budget cuts have also put the district at odds with the United Teachers of Richmond. In the next two school years, $13 million in cuts will be made, which will deplete 1.6% of staff in the teachers’ union, including teachers, social workers, and speech therapists. 

    Union leadership has called the staffing cuts unnecessary because West Contra Costa’s fiscal solvency plan uses multiyear projections based on fully-staffed schools, which is about 1,600 educators. Currently, there are about 130 vacant positions, which is equivalent to nearly $19 million. 

    “The educators of United Teachers of Richmond are calling for a superintendent who brings proven leadership experience in urban districts and a commitment to collaboration, not exclusion,” Ortiz said. “We need a leader who partners with labor, values educators, and prioritizes stability — not one who deepens the vacancy crisis.”

    Leadership Associates will identify potential candidates in February and March. The deadline for applications is March 24. Applications will be reviewed in April, and interviews will be conducted in May. 

    The district’s next superintendent is slated to be hired at the end of May or the beginning of June with a start date of July 1.

    The next two meetings are Feb. 26 at Richmond High School from 6 p.m. to 7 p.m. and 7:30 p.m. to 8:30 p.m. People can also join through Zoom; there’s also an online survey open until March 3.





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  • California educators nervous about federal plan to investigate schools with diversity initiatives

    California educators nervous about federal plan to investigate schools with diversity initiatives


    Flags fly outside of the Lyndon Baines Johnson Department of Education Building in Washington.

    Credit: Bill Clark/CQ Roll Call via AP Images

    The Trump administration doubled down on its plan to end diversity, equity and inclusion (DEI) initiatives in the nation’s schools last week by opening an online portal where parents and other community members can report educators and schools that use the programs.

    The announcement about the EndDEI.Ed.Gov portal came on Feb. 27 — the day before a deadline for schools to end diversity and equity programs or risk losing federal funding. The DEI prohibition was issued in a Valentine’s Day missive from the U.S. Department of Education.

    The online reporting tool has teachers and other school staff nervous.

    “I can say, in general, that there’s a sense of concern (among educators),” said Steven Frazer, president of Associated Chino Teachers, Chino Valley Unified’s teachers union. “… A tool to report teachers, who could just be making sure that their classroom is a safe place for all students, who could potentially be vilified. So, it’s certainly a unique and uncertain, unfortunate climate right now for educators.”

    The San Bernardino County school district, which has a conservative school board, has little diversity, equity and inclusion programming, Frazer said. Despite that, teachers in the district feel susceptible to being reported to federal authorities.

    The district’s board has already been at odds with the teachers union and the state over a board policy that required teachers and school staff to notify parents if they believe a child is transgender.

    Frazer is concerned that the White House effort to end diversity, equity and inclusion will embolden the school district to disregard a California law requiring ethnic studies classes to be offered next school year. There is also concern for the future of clubs that support students of color and LGBTQ youth, among others, he said.

    “Things like that, outlets like that, are what make school a safe place for many students,” Frazer said. “A lot of students don’t get recognized enough at home, and so school is an outlet for them. And really, what keeps their mental state positive, what encourages them to learn and be happy and successful, is being able to meet in groups like this.”

    Definitions of DEI vary

    DEI has become a divisive issue in recent years, with the term’s definition and value dependent on a person’s political ideology. 

    “For me, it means ensuring that the marginalized are included and that equity is served, in that everyone can receive what they need to thrive, especially in a school district,” said Janice Rooths, executive director of the Center Against Racism and Trauma, which serves the state’s Inland Empire region. “And so, when you say that everyone should get what they need to thrive, it applies to every student.”

    Schools with successful DEI programs offer teachers and administrators cultural sensitivity training and ensure students understand that using negative racial epithets or other threatening words is unacceptable, Rooths said. 

    On the other side, critics of DEI see it as dividing students, or making white students feel uncomfortable or bad about themselves. They say DEI focuses on race and ethnicity over merit.

    “For years, parents have been begging schools to focus on teaching their kids practical skills like reading, writing, and math, instead of pushing critical theory, rogue sex education and divisive ideologies, but their concerns have been brushed off, mocked, or shut down entirely,” said Tiffany Justice, a co-founder of Moms for Liberty, in a statement included in a U.S. Department of Education news release announcing the portal. 

    Moms for Liberty is a far-right organization that has advocated against school curricula that include LGBTQ rights and instruction on race and ethnicity.

    Portal opens just before deadline

    The End DEI portal is separate from a webpage that already collects complaints of discrimination on the Department of Education’s Office of Civil Rights website.

    “The U.S. Department of Education is committed to ensuring all students have access to meaningful learning free of divisive ideologies and indoctrination,” according to a media release announcing the portal.

    In its Feb. 14 letter, the U.S. Department of Education letter claims that white and Asian American students have been discriminated against, and that “educational institutions have toxically indoctrinated students with the false premise that the United States is built upon ‘systemic and structural racism.’ ”

    The letter states that schools must cease using race preferences in their admissions, hiring, promotion, scholarship, prizes, administrative support, sanctions, discipline and other programs and activities, including race-based graduation ceremonies and dorms.

    On Feb. 21, the California Department of Education and State Board of Education issued a joint statement to reassure state residents and school officials that federal laws regarding public education have not changed, and that executive orders from the White House and memos from the U.S. Department of Education cannot modify or override them.

    “We advise continued compliance with state and federal laws, and recommend that administrators and governing boards consult legal counsel regarding the impact of any potential federal actions,” the statement read. “If federal laws or regulations do change, we will provide guidance and take action as needed in continued support of California’s students and local educational agencies.”

    In his own letter to school district leaders, State Superintendent of Public Instruction Tony Thurmond said the California Department of Education and other state agencies will consider legal action if the federal government attempts to freeze or cut funding because districts have diversity, equity and inclusion programs in place.

    Teachers unions file lawsuits

    The U.S. Department of Education letter and its demands have already resulted in at least two lawsuits. Both include the nation’s largest teachers’ unions. The American Federation of Teachers and American Sociological Association filed a lawsuit against the U.S. Department of Education on Feb. 25, and the National Education Association and the American Civil Liberties Union did the same on Wednesday

    The lawsuits urge the court to block the Department of Education from enforcing a directive that they say undermines civil rights, stifles free speech and dictates what educators can teach.

    “Across the country, educators do everything in their power to support every student, no matter where they live, how much their family earns, or the color of their skin — ensuring each feels safe, seen, and is prepared for the future,” said Becky Pringle, president of the National Education Association. 

    “Now, the Trump administration is threatening to punish students, parents and educators in public schools for doing just that: fostering inclusive classrooms where diversity is valued, history is taught honestly, and every child can grow into their full brilliance.”





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  • Renewed push to reshape ethnic studies with oversight and new standards

    Renewed push to reshape ethnic studies with oversight and new standards


    A student shares her research results during a class presentation.

    Credit: Photo by Allison Shelley/The Verbatim Agency for EDUimages

    Este artículo está disponible en Español. Léelo en español.

    TOP TAKEAWAYS
    • A new Assembly bill aims to swap a voluntary curriculum with academic standards that would direct what should be taught.
    • The focus would remain teaching the triumphs, struggles and perspectives of Native Americans, Hispanic Americans, Asian Americans and Black Americans.
    • The bill would restrict an alternative Liberated Ethnic Studies curriculum, which focuses on the power of white supremacy and condemns Israel as an oppressive colonial state.

    Thirty-one legislators, led by the Legislative Jewish Caucus, are calling for a do-over on teaching ethnic studies after a half-dozen years of strife.

    The authors are convinced that flaws in a voluntary model curriculum have led to complaints and lawsuits alleging that some districts are using biased and antisemitic course content and instruction. Therefore, they propose starting again by creating academic standards that would direct what is taught in the course and how.

    Assembly Bill 1468 would require the State Board of Education to restart a curriculum process that was highly contested six years ago. It resulted in multiple drafts and an uneasy compromise of language and goals reflected in a nearly 700-page California Ethnic Studies Model Curriculum. Since its adoption in 2021, school districts have had the responsibility to create their own curriculum based largely on interpretations of ambiguities of what constitutes an ethnic studies course.

    “When California believes in something, we write standards for it,” said Assemblymember Dawn Addis, D-Morro Bay, a former teacher. “Whether it’s English language arts, English language development, history, social science — there are different sets of standards. It creates a common understanding of what kids are supposed to be able to learn and do, and what teachers are supposed to teach.”

    “What’s happened in our schools is, one, antisemitism. But two, it’s tearing a lot of communities apart over something that is supposed to be really beneficial to children when done right.”

    In addition to creating academic standards, the bill would create new disclosure and oversight measures that don’t apply to the current model framework or academic standards for other subjects. They would require:

    • school districts to submit ethnic studies curricula to the California Department of Education for review
    • the Instructional Quality Commission, which advises the State Board of Education, to recommend a framework and instructional materials aligned to the new standards;
    • the California Department of Education to report annually on compliance with state laws;
    • providers of content and standards trainers to submit their materials to the state to ensure compliance with the standards.

    Opposition will likely be intense.

    “The bill’s push for increased oversight and censorship is deeply concerning, restricting students’ ability to engage in critical discussions on human rights, globalism, and social justice,” said Tricia Gallagher-Geursten, a lecturer in ethnic studies at the University of California, San Diego. “Furthermore, it diminishes the intellectual integrity of ethnic studies by dismissing the foundational theories and pedagogies that define all academic disciplines, violating the principle of academic freedom.”

    “AB 1468 is driven by those seeking to regulate educational content by silencing perspectives they oppose,” she said. “At this crucial moment, the UC Ethnic Studies Faculty Council stands with California students and our diverse communities in urging legislators to oppose AB 1468 and protect the integrity of ethnic studies.”

    Last year, the University of California (UC) and California State University (CSU) ethnic studies faculty and the California Teachers Association led the opposition to a less sweeping bill that would have required more disclosure of a proposed ethnic studies course and a review by a committee of teachers and parents. The California Teachers Association and UC and CSU ethnic studies faculty members criticized it as unwarranted and unprecedented interference with instruction.

    Addis and Assemblymember Rick Zbur, D-Los Angeles, introduced the bill late in the session and withdrew it because of a lack of support. This year’s 32 co-authors include legislators outside the 18-member Jewish Legislative Caucus, including Assemblymembers David Alvarez, D-San Diego, and Sharon Quirk-Silva, D-Fullerton.

    “Jewish students are facing a very difficult environment in the community at large, certainly on college campuses,” said Alvarez. “It’s important that we acknowledge that and that we have curriculum that’s standards-based, as we do with other curriculums, reflects California’s values and steers away from antisemitism.”

    Targeting Liberated Ethnic Studies

    The legislation would curtail districts that have adopted Liberated Ethnic Studies, although it doesn’t name the curriculum or the consortium identified with promoting it. UC and CSU ethnic studies professors and instructors developed the Liberated version as an alternative after the State Board largely rejected the first draft of the model curriculum, which they had written, as ideological and biased against Jews.

    The state’s final version of the model curriculum presents a multiperspective exploration of the culture, achievements and struggles, past and ongoing, of the four primary racial and ethnic groups in California. They are Native Americans, Black Americans, Asian Americans, and Hispanic Americans.

    The Liberated version takes a perspective that stresses the ongoing oppression of people of color through white supremacy and capitalism. It directs students to examine their own self-identities as to how their race, ethnicity, sexuality, and wealth and privilege intersect with others. Ethnic studies teachers say students find the courses uplifting, not pessimistic.

    To date, the state has kept no records on curricula that districts have adopted, but more than two dozen districts have contracted with groups affiliated with Liberated trainers and leaders.

    Charges of antisemitism

    Legislators made an explicit reference to that first draft when they passed Assembly Bill 101, which established the as-yet unfunded mandate for districts to offer a one-semester ethnic studies course in high school starting in fall 2025 and to require taking it for a high school diploma starting in 2029-30.

    They wrote, “it is the intent of the Legislature that (districts) not use the portions of the draft model curriculum that were not adopted by the Instructional Quality Commission due to concerns related to bias, bigotry, and discrimination.”

    Both Attorney General Rob Bonta and Brooks Allen, executive director of the State Board of Education and an adviser to Gov. Gavin Newsom, have sent separate memos reminding districts to follow that prohibition. Nonetheless, proponents of the Liberated curriculum point to references to oppression and “intersectionality” included in the final framework to argue that their approach is consistent with the state framework.

    The Liberated curriculum also emphasizes solidarity with the Palestinian people in their struggle against domination by Israel, a modern “settler colonial state” oppressing people of color.

    The slaughter of 1,200 Israelis by Hamas fighters in communities bordering Gaza in October 2023, followed by more than a year of fighting and bombings that have displaced hundreds of thousands of Gazans and caused the deaths of an estimated 40,000,  have heightened tensions in the classroom. Jewish organizations and parents have complained that one-sided lessons against Zionism and the Israeli government have blended into overt antisemitism.

    The federal Department of Education’s Office of Civil Rights is investigating discrimination allegations against Berkeley Unified. The Louis D. Brandeis Center for Human Rights Under Law has filed complaints against Fremont High School, Santa Clara Unified, and, in its latest filing, against Etiwanda School District in Rancho Cucamonga.  It alleges that a seventh grade girl’s middle school failed to intervene to stop physical abuse and repeated antisemitic slurs, including a Hitler “joke,” by other students. Last month, Santa Ana Unified agreed to discontinue three Liberated-affiliated ethnic studies courses after a lawsuit over public meetings violations revealed antisemitic bias and slurs by staff members.

    The proposed bill does not prohibit discussions of the Israel-Palestine issue, avoiding a trespass on free speech. However, it calls for ethnic studies to “focus on the domestic experience and stories of historically marginalized peoples in American society.”

    Like Assembly Bill 101 before it, the bill would ensure that ethnic studies “remains true to its original intent — promoting inclusivity, respect, and historical accuracy for all communities with a domestic focus,” said Sen. Josh Becker, D-Menlo Park.

    The 2016 law that authorized the creation of a model curriculum framework called for a committee consisting of faculty members of university ethnic studies departments, K-12 teachers, and administrators experienced in teaching the subject. The committee members whom the State Board appointed ended up writing the disputed first draft. AB 1468 also calls for a similar advisory committee, the majority of whom would be experts in ethnic studies.

    Wouldn’t that possibly lead to standards similar to those in the model curriculum’s first draft — and a repeat of the animosities of the first process?

    Bill author Zbur disagrees. The governor, not the State Board of Education, would name the members, and the language of the bill’s intent would make clear that the experts would be more “traditional” and not proponents of the Liberated curriculum. The advisory committee would also include representatives of communities most frequently targeted by hate crimes, thus assuring a voice from the Jewish community.

    Newsom would appear sympathetic to the effort. In April 2024, he pledged in his Golden State Plan to Counter Antisemitism that he “will work with the Jewish Caucus and Legislature to pursue legislation strengthening the guardrails established by AB 101.”

    His administration has not commented on the new bill.





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  • Three Steps to Get Started with eLearning

    Three Steps to Get Started with eLearning


    When schools close, students don’t have to stop learning. In recent years, eLearning has made huge advancements that make it more accessible, personalized, and engaging than traditional learning. Plus, with digital reporting tools built into the program, teachers can instantly see how students are progressing. However, before choosing or implementing a new eLearning program, first, follow these three key steps:

    1. Prepare teachers with professional development

    Although eLearning often involves students working individually at home, teachers are still vital to the process. Teachers are involved in monitoring students’ progress, reacting when they struggle with particular concepts, and adjusting their learning path as necessary. Teachers should also plan to communicate regularly with their students’ parents. To properly prepare teachers for these new responsibilities, put a professional development plan in place. This professional development doesn’t need to take place in person. Just as students are able to learn through digital methods, so can teachers. As part of the professional development, teachers should learn:

    • What does the curriculum look like?
    • How is the curriculum personalized for each student? 
    • How can teachers monitor their students and navigate the available reports?
    • Which alerts indicate that students need additional help and what should be done that happens?
    • How can teachers adjust what students work on?

    2. Get parents on board

    Because eLearning typically happens at home, parents need to be involved and on board with the program. To do so, schools should send home information to the parents in advance. This communication should include:

    • Why the school is choosing to implement eLearning
    • What this program will look like for students and what technology is needed
    • How students access the program
    • Any expectations on how frequently students should use the program or how much progress they should make
    • How often the teacher will send reports or communicate with parents on their child’s progress
    • Supporting research and proven effectiveness of the program or of eLearning in general
    • How to contact the teacher or school with additional questions, concerns, or issues

    3. Keep students accountable

    Get students excited and invested in eLearning! Show off the program’s engaging features, such as:

    • Digital rewards to keep them motivated
    • Variety of content to prevent boredom
    • Personalization of the curriculum
    • Student choice to encourage personal responsibility

    If possible, introduce students to the program and help them log in for the first time in the classroom. If not, consider holding a livestream or creating a video tutorial. Students should also understand how often they’re expected to use the curriculum or how much progress they’re expected to make, and who they can contact if they get stuck or have any questions.

    How does Wowzers Learning fit in?

    Wowzers Learning is the perfect fit for eLearning. With its complete K-8 math curriculum, extensive professional development program, experience working with schools around the world that are using eLearning, focus on student engagement, and built-in reports and tools for teachers, it makes the move to eLearning easy. Wowzers doesn’t require access to a VPN, which makes it available worldwide. Recently, international schools in China are using Wowzers while students work from home during the COVID-19 pandemic. We have experience working with both virtual schools and traditional schools that are looking to put eLearning to more widespread use.

    For more information on how Wowzers works, and what makes it a great choice for eLearning, check out the video below or sign-up to get started:



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  • Using Wowzers with Google Classroom

    Using Wowzers with Google Classroom


    We’ve been receiving a lot of questions lately about how Wowzers can be used with Google Classroom. Google Classroom is a fantastic tool that helps students and teachers organize assignments, boost collaboration, and foster better communication, particularly for virtual learning. By assigning work from one central platform, teachers and students can easily find all their assignments, grades, and feedback in one location. We’ve put together some suggestions and tips on how to best incorporate Wowzers into this tool.

    Assign work through Google Classroom

    The first step is to assign specific content to students through Google Classroom. This can be a particular activity, section, or amount of time. For example, one of our teachers who currently uses Google Classroom often assigns, “Complete at least one lesson, game, and assessment in Wowzers.” This allows students to follow their own personalized curriculum path, but keeps all students moving at the same pace so no one gets left behind. When a student completes that assignment, they can mark it off as complete so you know it’s time to check their report. At that point, you can immediately review math concepts together using a digital whiteboard, if needed.

    Open a line of feedback

    Google Classroom allows students and teachers to communicate about particular assignments. Encourage students to provide feedback about each lesson. Was it too hard, too easy? Did they understand the content? Use this feedback to adjust the student’s curriculum path as needed, such as assigning an extra remediation video to reinforce a concept, or even moving them back to review a previous concept. Similarly, be sure to communicate back to your students. Congratulate them when they’re thriving or completing extra work, and provide support when they struggle. Let them know when you’re rewarding them with extra Wowzers coins.

    To keep a record of this communication, you can open up a private Google doc with each student and attach it directly to the assignment in Google Classroom. You could also consider using a digital whiteboard to review concepts and collaborate. To review a student’s progress, share your screen with the student, and go over their recent reports. It’s even possible to use tools such as Google Docs to group students into a collaborative discussion. This allows all students can participate and contribute.

    Provide supplemental activities

    Did you know Wowzers includes offline activities, worksheets, discussion questions, and projects as well? These supplemental materials are available as PDFs, which can be attached to an assignment in Google Classroom. You could even use Google Docs or Google Slides to have students work together as a group and prepare a write-up or presentation of their project to share with the rest of the class. Using the rubrics available in Wowzers, you can grade these supplemental activities directly in Google Classroom.

    Do you use Google Classroom alongside Wowzers? We’d love to hear your tips and tricks as well!



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  • Preparing for the 2020-21 School Year with Wowzers

    Preparing for the 2020-21 School Year with Wowzers


    The upcoming school year brings a lot of unknowns, but whether you’re looking at remote learning, in-person learning, or a combination of the two, Wowzers is designed to make learning both effective and engaging. In this blog post, we’ll go over the different ways Wowzers can be set up to meet the needs of students in a hybrid teaching model.

    Using the default scope and sequence

    Each grade in Wowzers contains a default curriculum path built around the Common Core State Standards (CCSS). All CCSS and state standards are addressed, and each 3-8 grade level is designed to take a school year to complete. The online curriculum can also be supplemented with related offline activities, worksheets, discussion questions, and games. With the default curriculum path, you don’t need to worry about whether students have the required prerequisite knowledge; the curriculum follows a natural progression and each section builds upon the previous ones. We particularly recommend the default scope and sequence for parents using Wowzers with their children, since there’s no need to understand all the pedagogy and math concepts; Wowzers does the work for you.

    To use the default curriculum path, assign students to the Classroom Path without editing it. Remember that you can always edit the Classroom Path to put the sections back in numerical order if you already edited it.

    Using the Wowzers pre-assessment to assign a personalized path

    Brand new for the 2020-21 school year, all students have access to their own personalized curriculum. After completing our comprehensive pre-assessment, students are assigned a curriculum path that meets them at their individual needs. As students work seamlessly across grade levels, they receive exactly the right content to accelerate their learning and engagement. This new feature is in addition to our integration with NWEA, which gives each student a personalized learning path based on their MAP Growth assessment results. Now, even schools that don’t use NWEA assessments will be able to automatically generate a personalized curriculum for all their students. Like the default path, the personalized path is designed to take an entire school year to complete.

    To use this feature, have your students take the Wowzers pre-assessment to generate their personalized curriculum path. There’s no need to edit it or re-assign them to another path unless you determine they’re struggling or need more advanced work.

    Using the NWEA MAP Growth Assessment to assign a personalized curriculum

    For schools that use the NWEA MAP Growth Assessment, Wowzers is able to directly import each student’s RIT score. Because both the MAP Growth assessment and Wowzers’ curriculum are aligned to Common Core State Standards, we look at how the student performed on each standard in the assessment and then match that with the corresponding Wowzers curriculum. With this data, Wowzers automatically creates a personalized math curriculum to meet students where they are and help them master the content they’re ready to learn. Since each path is individualized, it can include content from multiple grade levels to perfectly suit the student.

    To use this feature, follow our video tutorial.

    Align Wowzers to match your classroom’s math textbook

    If you’re using Wowzers alongside a textbook, you may want to adjust the Wowzers curriculum to match the scope and sequence of the textbook. If you’d like assistance, we have documents that outline how to rearrange the Wowzers curriculum to match most major textbooks, including:

    • Bridges
    • My Math
    • Glencoe
    • Eureka
    • Go Math

    To request a correlation guide, feel free to reach out to our team at math@wowzerslearning.com. To edit the curriculum path to match a textbook’s scope and sequence, use our path editing feature to rearrange the curriculum as needed. For more information, see our video tutorial.

    Whichever way you choose to use Wowzers, our goal is to get students up and running with minimal setup time. By eliminating much of the busywork involved in setting up a new program, teachers have more time to spend working 1:1 with students and focusing on the more important aspects of teaching. With our built-in Learning Management System (Teacher Dashboard) at their fingertips, teachers can easily track their students’ progress at a glance and quickly determine which students need additional intervention. For more information about our LMS, see our video tutorial.



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  • 4 Ways K12 Districts Use Tech To Connect with Families


    4 Ways K12 Districts Use Tech To Connect with Families

    Profile photo of Lindsey Canny
    Lindsey Canny

    By Lindsey Canny, copywriter, Skyward.

    If your students, families, and employees had more options, would they still choose you? Take a lesson from the districts who already know the answer to that question because of their powerful online identities.

    By building your district’s online presence through technology, you encourage ongoing engagement from students, employees, and parents. You stand out to your community and communicate a strong culture. Dive in to a trove of examples in four core platforms.

    1. District website

    Your website is the first place the community turns to for finding information about the district. Make sure they like what they see by taking the following into account:

    • Clean, elegant designs: Using modular design, easily accessible information, and minimal color palettes makes navigation easy for every visitor, bumping up view time.
    • A lasting first impression: Your website is a reflection of your district. Attract prospective students and staff by keeping community culture front and center.
    • Information central: Add the district calendar, news updates, lunch menu, and all other need-to-know info to your front page to keep families in-the-know.
    1. Social media

    Building a social media presence keeps brand messaging in your own hands. Keep the focus on school culture with these in mind:

    • Consistent posting: News, shoutouts, and updates should be posted nearly every single day to boost engagement.
    • Community-driven content: Posts that regularly feature the successes and highlights of staff, students, and the surrounding community get more views.
    • Diverse points of interest: Parents, students, and teachers in the district want to see their unique clubs, cultures, and interests celebrated on social media.
    1. Videos

    Videos offer viewers a way to peek into your community’s day-to-day life and culture. Here’s how to put your district’s best image on display:

    • Organize for accessibility: Videos that are grouped into playlists for effortless access makes it easy to garner return viewership and audience captivation.
    • Quality content = quality district: Attention to detail and planning in content reflects positively on a district’s image of capability and expertise.
    • Student and staff engagement: Students and staff should be featured in videos, and their participation in the creation process increases buy-in.
    1. Student Information System (SIS)

    The district SIS provides a direct line between your staff, students, and families it serves. Here’s how an innovative SIS can support the entire community:

    • Family access, everywhere: SIS accessibility through both desktop and mobile can keep parents invested and open to communication.
    • Workloads, streamlined: When families use the SIS to communicate with teachers, pay fees, and register online, there is less work on the shoulders of your staff.
    • Involvement inspires improvement: Getting the entire district involved in the SIS improves overall culture and communication, which can lead to district growth.

    While no two districts are alike, every district can improve their visibility, engagement, and community standing with a strong online presence without a major overhaul. Small improvements to your website, social media pages, and video library can energize interest in your district, making it the place to be for employees and families.



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