برچسب: Ways

  • WCCUSD’s literacy task force to explore best ways to teach students how to read

    WCCUSD’s literacy task force to explore best ways to teach students how to read


    A student sounds out the word ‘both’ during a 2022 summer school class at Nystrom Elementary in the West Contra Costa Unfified School District.

    Credit: Andrew Reed / EdSource

    West Contra Costa Unified School District has set up a new literacy task force to answer long-held questions about the best ways to teach students how to read.

    The task force, which had its first meeting in September, is looking at academic research to examine literacy and the best ways to foster highly-literate students, according to former district spokesperson Liz Sanders.

    “It’s really important to us that our efforts to support students’ literacy are really rooted in building and generating community-wide best practices, and that we are looking at literacy instruction through a really holistic lens to make sure that we’re understanding what best practices are,” Sanders said.

    The task force is a small, internal team of 13 leaders who are developing initial recommendations for a comprehensive literacy plan, the district communications team said in an email. The main goal of the task force is to create a framework and make recommendations for WCCUSD that will guide the district’s Local Control and Accountability Plan and School Plan for Student Achievement. 

    The hope is that this will lead to improved student outcomes, especially for marginalized communities — specifically Multilingual English Language Learners, Black and neurodiverse students, who are currently being underserved, according to the district.

    WCCUSD has struggled with stagnant literacy scores for over a decade. Since 2014, no more than 17% of students read above grade level, according to Smarter Balanced results. But Superintendent Chris Hurst has named improving elementary reading test scores as a top priority. The district has primarily used a balanced literacy approach, which focuses on whole language instruction.

    One of the district’s schools, Nystrom Elementary, however, received funding in 2021 from the state’s Early Literacy Support Block Grant and replaced balanced literacy with the “science of reading” approach, which focuses on systematic phonics instruction.

    Sandrine Demathieu, a kindergarten teacher at Nystrom, is in her second year of using the science of reading approach. As a student teacher, she used the balanced literacy method, which, according to her, made her feel like there was “a missing chunk in our instruction.”

    Demathieu explained that balanced literacy focuses more on experiential learning and getting students excited about reading, leaving less time for data tracking on student progress. Meanwhile, the science of reading specializes in progress tracking, and offers a predictable curriculum with specific instructions for both students and teachers. 

    “They don’t have to even think twice about what they need to do,” Demathieu said. “They don’t have to put any energy into it. They can focus on the academic piece.” 

    For students with gaps in their learning in particular, Demathieu said the science of reading approach is “life changing” because of its predictability and organized structure. 

    In 2022, WCCUSD also introduced Systematic Instruction in Phonological Awareness, Phonics and Sight Words, or SIPPS, in all of its elementary schools. SIPPS is a “research-based foundational skills program” which provides a structured-literacy approach through explicit routines. 

    Gabby Micheletti, who taught at Verde Elementary for seven years and is now on-release to work full time for the United Teachers of Richmond, said it was “simultaneously remarkable and distressing” to see how quickly kids picked up on reading when using SIPPS as opposed to the previous curriculum. 

    “Just like the difference in the reading growth I had using SIPPS versus trying to use Teachers College — it’s one of those things where you’re just like, man, I feel bad about those days and those kids, when I was trying to follow the curriculum faithfully,” Michelletti said. “They were trying really hard and it just wasn’t working.”

    Michelletti said she hopes the task force re-evaluates the curriculum and pushes the use of SIPPS. She said the current curriculum is “extra non-responsive” to students, especially for English Language Learners. This is particularly important for WCCUSD, where 34% of students are English Language Learners. 

    The literacy task force will be using data and effective research to make recommendations to the district. The development of the framework is guided by a set of principles and beliefs:

    • “Schooling should help all students achieve their highest potential.
    • The responsibility for learners’ literacy and language development is shared. 
    • ELA/literacy and ELD curricula should be well designed, comprehensive, and integrated.
    • Effective teaching is essential to student success. 
    • Motivation and engagement play crucial roles in learning.”

    The implementation of the task force’s framework and recommendations is currently projected for the 2024-2025 school year. 





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  • Fresno Unified searches for ways to improve student, pedestrian safety

    Fresno Unified searches for ways to improve student, pedestrian safety


    San Juan Unified in Sacramento County implemented the Safe Routes to School initiative and other measures to address pedestrian safety, including the Charles Peck Elementary School “May the 4th be with you!” Walk to School Day.

    Credit: Courtesy of Civic Thread

    This story was updated to reflect Clovis Unified’s 2022-23 accident data that was provided after the story’s publication.

    As students waited for a bus in front of Roosevelt High School last September, a vehicle crashed into the bus stop, injuring 11 of them. The next day, a mom was walking her four children to school when a driver ran a traffic light, hitting the mom and dragging one of her children. They were using the crosswalk.

    These incidents represent a few of the many accidents involving students or pedestrians being hit by vehicles on or near Fresno Unified campuses between August and December. 

    “Those are the ones that made the news,” said Amy Idsvoog, executive officer for health services, safety and emergency response for Fresno Unified School District. 

    Many more incidents never made the news but can still be traumatizing for students and families, causing them to live in fear over their safety when getting to or leaving school. 

    “We saw a need even last year to try and do something,” Idsvoog said. 

    Fresno Unified district leaders, Idsvoog said, first noticed an uptick in the number of students being hit by cars in the 2022-23 school year when there were 17 incidents, including a death in October 2022. In the aftermath of the student’s death, board member Andy Levine acknowledged “the reality that our students are not safe when they step right off of campus,” and that the district needed to “make sure that never happens ever again.”

    Despite the district’s efforts to improve pedestrian safety, Fresno Unified is recording double-digit numbers of incidents for the second consecutive school year — nearing 20 incidents this school year with about six months of school remaining.  

    Fresno Unified, the state’s third-largest school district, with about 70,000 students, is trying to curb the frequency of accidents involving students being hit by vehicles by teaching students about pedestrian safety, displaying banners and materials on campuses and educating the wider community on the importance of the topic. 

    “It just seems to be something that is not stopping,” Fresno Unified Superintendent Bob Nelson said in late September after a student on her way to school was hit by a vehicle. “It just can’t continue to happen to our kids. Our kids deserve to be safe as they travel to and from school.” 

    Now the school district is working to implement the Safe Routes to School initiative to address pedestrian safety. 

    Fresno-area districts, organizations launched a campaign last school year

    Fresno Unified’s 17 vehicles vs. student/pedestrian incidents in the 2022-23 school year was up from seven in 2018-19, nine in 2019-20 and four in 2020-21. The district had zero reported incidents in 2021-22, when all students returned to in-person learning following the pandemic. 

    But there’s not a sole explanation for the increased number of incidents, Idsvoog said. 

    She explained that among many factors, possible causes include pedestrians not using crosswalks or doing so incorrectly, drivers not paying attention to a stop sign or traffic light in a school zone, as well as parents dropping students off in the middle of the street, rather than in a drop-off zone. The district has also seen a rising number of cases involving student drivers, including four this school year. 

    “No one can exactly come up with why yet,” she said. 

    Idsvoog said she learned from the Council of the Great City Schools, a coalition of 78 of the nation’s largest urban public school systems, that school districts across the nation have not found the answer either. 

    Nationally, some school districts have tried different methods to address pedestrian safety, including buying $20,000 speed monitoring displays, Idsvoog said. (Fresno Unified has at least two dozen schools with speed monitors requiring a battery replacement.) As of Jan. 1, thanks to new legislation across the state, six California cities will install automated speed cameras in school zones

    “I think everyone is trying to address the same problem,” Idsvoog said. “I don’t think there’s this magic ticket yet that says, ‘This is what you do.’”

     In April 2023, Fresno Unified, the Fresno County superintendent of schools, Central Unified, Clovis Unified, Sanger Unified, the Fresno Police Department and the city of Fresno launched Street Smart, a joint pedestrian safety campaign. 

    “They all wanted to get the message out and, hopefully, have a stronger impact on the community,” Idsvoog said. “But we know there’s more that has to be done.” 

    ‘It’s not enough’ 

    Despite the multi-agency campaign and other efforts, the number of incidents involving students or pedestrians being hit by vehicles on or near campus has remained stagnant in some districts.

    Central Unified, a district in Fresno that participated in the Street Smart campaign, reported one incident this school year of someone being hit while crossing the street near a school — a number that has not changed from the previous school year.

    The district has continually invested in crossing guards, monitored signage and crosswalk painting needs and advocated for infrastructure improvements, including a High-intensity Activated crossWalK (HAWK) grant near Herndon-Barstow Elementary, a four-way stop near Teague Elementary and additional sidewalks, according to a district spokesperson. 

    So far this school year, between August and Jan. 9, Clovis Unified has recorded 18 incidents of a vehicle striking a pedestrian or bicyclist in contrast to eight incidents last school year. No injuries were reported either year, said district spokesperson Kelly Avants.

    Still, the district continues to focus on pedestrian safety, Avants said, citing crossing guards at busy intersections, reminders to families to follow traffic laws and education of students and the community. 

    Fresno Unified also “isn’t there yet,” Idsvoog said about numbers continuing to rise year after year. As of Friday, the number of students hit as they traveled to or from school stood at 17 — already matching the total at the end of the last school year. 

    In the spring 2023 semester, Fresno Unified launched an age-appropriate pedestrian safety curriculum, which is available again this school year. The school district even sought additional volunteer crossing guards and conducted community outreach about pedestrian safety. 

    Idsvoog said that Fresno Unified’s education and outreach efforts to address pedestrian safety are not “enough to resolve the problem.” 

    “Everything we’re intending to do is still not enough,” she said. “It’s not enough because we’re not seeing a decrease in incidents.” 

    Safe Routes to School initiative

    The Safe Routes to School initiative pilot is assessing 15 schools in Fresno Unified, representing the seven high school regions: 

    • Bullard High 
    • Hoover High 
    • McLane High 
    • Roosevelt High 
    • Duncan High 
    • Cooper Middle
    • Computech Middle 
    • Kings Canyon Middle
    • Scandinavian Middle 
    • Tioga Middle 
    • Wawona K-8
    • Herrera Elementary 
    • Lincoln Elementary 
    • Roeding Elementary 
    • Vang Pao Elementary 

    Also a part of the Safe Routes to School initiative are community meetings.

    The next meetings will be at the Roosevelt High School cafeteria on Jan. 18 and at the Bullard High cafeteria on Jan. 22. The meetings run from 5:30 to 6:30 pm. 

    That’s why the district started the Safe Routes to School initiative this school year. 

    Through a pilot at some of the district’s schools, Toole Design — a company that assesses city infrastructure, develops pedestrian safety programs and improves school arrival and dismissal —  is assessing students’ routes to school.

    The assessments will help Fresno Unified find school and district practices to create safe routes to school for all students, whether they are using a scooter, walking, biking or being dropped off, Idsvoog said.

    Identifying the routes that students use to travel to and from school each day will allow the district to evaluate whether changes should be made. 

    In choosing the piloted campuses, the district considered whether students had been hit there, whether bus accidents had occurred and the proximity to another school. Idsvoog said the district hopes to assess 15 more schools next year through grant funding.

    The assessments will also determine how the city might be able to help the district. 

    For example, Herrera Elementary, Fresno Unified’s newest school, between Storey Elementary and Terronez Middle, has no curbs or sidewalks on one side of the school. 

    Besides creating safe routes for students, the assessments can lead to district events continuing the community’s education on the importance of pedestrian safety. 

    Such events, Idsvoog said, could help reduce incidents and extend dialogue and awareness. 

    What FUSD can learn from other districts that implemented initiative

    San Juan Unified, a 40,000-student district with 64 K-12 schools, implemented the Safe Routes to School initiative to address pedestrian safety. Located in Sacramento County, San Juan Unified comprises incorporated cities as well as communities such as Citrus Heights and Orangevale.

    In partnership with the nonprofit organization Civic Thread, the district developed classroom presentations, demonstrations and other activities on pedestrian safety, according to Natalee Dyudyuk, community safety specialist and Safe Routes to School coordinator in San Juan Unified. 

    The demonstrations encompass a pretend intersection with stop signs, traffic lights and crosswalks; student volunteers act out what happens when “safe crossing skills” learned in the presentation are used or not, Dyudyuk said. 

    Following the demonstration, groups visit a crosswalk near the school to practice their skills, she said. 

    “As I always like to mention to the students, the drivers on the street are not paid actors,” Dyudyuk said about the effectiveness of the real-world scenario. “They are folks who are driving throughout the community, trying to get from point A to point B. It’s a great way to practice because you don’t ever quite know how those drivers are going to react to our presence there.” 

    For its educational activities, the school district hosts bicycle rodeos, helmet giveaways and walk- or bike-to-school days, with students forming a “walking bus” or a “bike train,” Dyudyuk said. 

    “Parents get really excited about that,” she said. 

    According to Raj Rai, San Juan Unified district communication director, pedestrian safety efforts date back to at least 2010. District investments have grown from one liaison working with law enforcement to a safe schools department with eight community safety specialists. 

    In her role since 2021, Dyudyuk works with schools to evaluate student pickup and dropoff and to create checklists and visuals for families to use — education and outreach that continues beyond the initial Safe Routes to School assessments.

    Universities implement education, enforcement 

    Just as K-12 school districts locally and nationally have worked to address pedestrian safety, so have higher education institutions. 

    Each semester, Cal Poly Humboldt in Arcata displays signs “warning and reminding” pedestrians and bicyclists to stop at intersections and others to obey traffic laws, said Peter Cress, a lieutenant with the university’s police department.

    When education and warnings don’t work, the university’s police can turn to enforcement: ticketing drivers. Crediting the college’s approach of using education and enforcement, Cress said that the 5,700-student Cal Poly Humboldt averages one vehicle-pedestrian incident causing significant injury annually. In September, a student was hit while crossing the street.

    Enforcement — or the threat of enforcement — is the only proven way to change motorists’ behavior, Cress said. So, even though education is imperative to what schools do to address pedestrian safety, Cress encourages K-12 districts to implement enforcement through citations, possibly by partnering with local law enforcement. 

    That kind of enforcement isn’t an easy feat for K-12 school systems. 

    Idsvoog said that while the Fresno Police Department has worked to place more patrol officers at schools during student arrival and dismissal, police cannot be at Fresno Unified’s 107 schools every day at the same time while patrolling other parts of the city. 

    One way to fill the void and help with enforcement, Idsvoog said, is using volunteer crossing guards. With more crossing guards, Fresno Unified can strengthen pedestrian safety, she said. 

    But there’s never enough crossing guards, Idsvoog said, and the district usually relies on teachers for that role at schools’ multiple crosswalks used by students. 

    Kimberly Armstrong, second grade teacher at Kirk Elementary, became a volunteer crossing guard out of concern for her students. As a crossing guard, she said she still witnesses people disregarding traffic laws. 

    “There’s really no consequences for them to do any better,” Armstrong said during the Dec. 12 Safe Routes to School community meeting at Computech Middle School. She implored district leaders to find a way to add police at school arrival and dismissal, even if they have to rotate between schools or regions. 

    Fresno Unified school officials can report areas where high numbers of pedestrian safety concerns are occurring to police, Idsvoog said, but problems exist at each of the district’s more than 100 campuses. 

    “Having a police officer there is not just the answer,” Idsvoog said. “There is no quick resolution. There’s got to be a bigger plan: more education, more messaging to parents, yes, consequences.”

    ‘Everyone’s responsibility’

    While law enforcement can define social expectations and attitudes toward pedestrian safety on a higher ed campus, the school community of parents, school staff and community members can set the standard in a K-12 environment, Lt. Cress said. 

    When parents and community members witness or learn about pedestrian safety concerns, Cress said, they must have difficult conversations with each other, which will lead to “conversation after conversation after conversation.” 

    “Those types of informal conversations generate a community attitude,” he said. 

    Ensuring pedestrian safety

    “There’s so many things that we all can do,” Idsvoog said, including: 

    • Adhering to speed limits, crosswalks and traffics signs, including the stop signs that are deployed from school buses
    • Being aware of  one’s surroundings
    • Having conversations with students 

    District leaders and school staff in the Fresno, Clovis, Central and San Juan districts agreed that student and pedestrian safety is a community effort that requires everyone’s effort — not just parents and students. 

    “Pedestrian safety is everyone’s responsibility,” Idsvoog said. “And it’s going to take parents, community members and even students to really make a difference.” 

    Armstrong, the teacher and volunteer crossing guard, said she is optimistic about the district’s efforts, but “time is of the essence” to improve pedestrian safety. The importance of students arriving at and leaving campus safely is often overlooked and missing from the conversation about school safety, she said. 

    “We can’t just worry about kids and their safety once they’re inside of our school buildings,” Armstrong said. “We have to ensure their safety getting to and from. It’s just as important.”





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  • Chico State biology professor parts ways with university

    Chico State biology professor parts ways with university


    Embattled Chico State biology professor David Stachura is no longer employed by the university, a spokesperson said in a two-sentence statement issued Thursday.

    The spokesperson, Andrew Staples, would not say if Stachura, who had been on paid suspension for more than a year, was fired or resigned. He was the subject of two investigations that were nearing conclusions. One was on appeal to the chancellor’s office and the other was scheduled for mediation in April.

    Reached later by phone, Staples cited personnel privacy laws in declining further comment.

    Stachura’s lawyer, Kasra Parsad, did not return messages Thursday.

    The end of Stachura’s tenure at Chico State comes after a contentious court case to ban him from the campus and a failed libel suit he brought against a colleague.

    EdSource reported in December 2022 that an investigation found that Stachura had an inappropriate relationship with a student that included sex in his office in 2020 that could be heard through the walls, causing colleagues to report him. Stachura has repeatedly denied the affair.

    He received only light punishment for the affair and within months was named the university’s  “Outstanding Professor” of the 2020-21 academic year. The award was rescinded after EdSource reported on it.

    Stachura’s estranged wife later filed court papers in their ongoing divorce case alleging that he had threatened to shoot the professors who reported him and cooperated in the university’s investigation.

    Stachura was a tenured biology professor and was considered an expert in the use of zebra fish for medical research.

    A member of the biology department expressed relief  Thursday that Stachura is no longer on the faculty.

    “It’s about time,” Gordon Wolfe, a semi-retired biology professor, said. The biology department, he said, “is no longer dysfunctional. People are happy again.”

    Wolfe had reported to the university the allegations that Stachura’s wife made in court filings. A university investigation of the threats found that Stachura was not a danger, and he was allowed to keep working. The university’s police chief, who was a member of a panel that probed the matter, later testified that he disagreed with that finding.

    In November, a report by a San Diego lawyer hired to investigate how Chico State handled the Stachura matter revealed that former campus President Gayle Hutchinson knew about the affair with the student and the alleged threat to shoot colleagues when she approved his promotion to full professor. She retired last year.

    The report found that the university violated no existing procedures in how it handled the Stachura matters, including not informing faculty and students that Stachura allegedly threatened gun violence on campus.

    The saga did get the attention of state lawmakers. An Assembly committee cited EdSource’s reporting on Stachura multiple times in a report issued earlier this month that concluded that students and faculty members across the state don’t trust how schools deal with matters of sexual misconduct as governed by Title IX of federal education law.

    The report’s recommendations included forming a task force to examine whether “a statewide office to provide guidance and to monitor the compliance of post secondary education institutions with sex discrimination laws” can be formed and also having the leaders of the three systems issue annual compliance reports on sexual misconduct cases to lawmakers.





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  • ‘Looking at the whole child’: State leaders discuss ways to improve students’ mental health

    ‘Looking at the whole child’: State leaders discuss ways to improve students’ mental health


    Credit: Alison Yin/EdSource

    Bringing more mental health professionals onto campuses, training teachers and reducing negative stigmas surrounding mental illness are critical to students’ wellbeing, according to experts at Friday’s Select Committee on School Climate and Student Safety meeting. 

    From kindergarteners to high school seniors, students across California are still struggling with mental health challenges in the aftermath of the Covid-19 pandemic — and districts across the state have come up with various strategies to provide support. 

    “We need to shed light on the current state of student mental health, identify key challenges and explore potential solutions,” said State Senator Susan Rubio (D-Baldwin Park), who led the discussion. 

    Mental health challenges

    While most of society has moved on from the Covid-19 pandemic, a large proportion of students have not. 

    “A lot of us —  not only children, but adults as well — we became a lot more isolated,” said Jonathan Wicks, a social worker at YWCA San Gabriel Valley, at Friday’s hearing. “Now that we’re all reintegrating back into social spaces, a lot of times, it’s not as easy to connect, and so that connectedness that belongingness isn’t always there.” 

    Most mental health conditions start to manifest when someone is in their youth or young adulthood; Jeannine Topalian, former president of California Association of School Psychologists, who also serves on the California’s Advisory Commission on Special Education, cited an ACLU report which found that more than 63% of students reported experiencing an emotional meltdown, while nearly half said they were depressed.

    Wicks added that over the past few years, young people have increasingly turned to marijuana and other substances to cope, which has led some to “over indulging and going into psychosis.”

    Mental health staff

    Schools often don’t have the staffing and resources to support struggling students.

    According to Topalian, there are 1,041 students for every school psychologist in California and  7,308 students for every social worker. 

    “There are six year olds out there who are in crisis today, who are in need of a lot of support from mental health professionals,” she said. “And what better place than a school where that’s the hub of the community to provide these services.”

    Mental health professionals at schools are overwhelmed with hefty caseloads which makes it harder to pay attention to students’ individual needs or to take a more preventative approach. 

    Loretta Whitson, executive director of the California Association of School Counselors, said that some progress has been made in California’s counselor-to-student ratio. In the 2012-13 academic year, the ratio was 826 students to one counselor. Now, it’s roughly half that. 

    “I think 800 would be more like urgent care. We’re responding to crises,” she said. “….When you have 400, then you are able to do comprehensive strategic work.”

    The national suggestion is a 250:1 ratio, she added. 

    “We’re not where we want to be…., but we’re moving in the right direction,” Whitson said, adding that there are more counseling services in elementary schools now, where students start learning social skills and ways to cope. 

    Fifty percent of all school counselors nationwide in California, and 33 university programs in the state are turning out new counselors, Whitson added. 

    A ‘first line of defense’: involving teachers

    Involving teachers is a critical support for students in their mental health challenges, the speakers agreed. 

    Kim Griffin Esperon, a project director of Mental Health & School Counseling at the Los Angeles County Office of Education, emphasized the importance of creating step-by-step protocols that teachers and staff can be trained to implement. 

    Teachers should also be provided with guidelines to help them spot signs of depression, and their input should always be considered, Topalian said. 

    “We often tell teachers or staff what to do. It’s very important to think about asking them what they need and where their skill set is before we implement or develop programs,” she said. “They need to be part of the process rather than being the people who are in the frontline trying to do this work for our students.”

    Off campus 

    Reducing the stigma around mental illness is also critical to students accessing support, the speakers agreed. 

    “Traditionally, schools and communities have understood mental health supports and services to be necessarily only for those students who have been identified as having a mental health disorder, or they have assumed that all students experiencing mental health challenges require intensive mental health interventions,” Esperon said. 

    “Fortunately, our understanding has evolved to refocus our attention on prevention and earlier identification of students who are struggling as well as referral to the appropriate level of services to meet students’ needs.” 

    Wicks said there are several intergenerational families in the San Gabriel Valley — which can make it harder for students to access support because of varied attitudes toward mental health support and counseling. 

    “I could see the challenge, you know, for the youth to hear the information and maybe want to move in that direction [of seeking help],” Wicks said. “But when they would go home and have those discussions, they would kind of come back with a ‘No thank you.’” 

    He added that youth advisory opportunities, where students can interact with one another, can be particularly helpful. And some districts have explored peer-to-peer counseling, which can also reduce students’ feelings of isolation. 

    Other ways to expand access 

    The Los Angeles Unified School District has attempted to expand community outreach to reduce stigmas around mental illness — while using Telehealth options to provide students with mental health supports, according to the district’s Administrator of Student Health and Human Services Joel Cisneros. 

    He said LAUSD also has its own psychiatric emergency response team, which intervenes in crises where students could harm themselves or someone else. 

    “[It’s] going beyond the idea that we’re just producing students to an academic process in order to graduate and to be successful,” Whitson said. “It’s also looking at the whole child. And that shift in perspective, I think, is really contributing to some of the changes that we’re trying to do.”





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  • 4 Ways K12 Districts Use Tech To Connect with Families


    4 Ways K12 Districts Use Tech To Connect with Families

    Profile photo of Lindsey Canny
    Lindsey Canny

    By Lindsey Canny, copywriter, Skyward.

    If your students, families, and employees had more options, would they still choose you? Take a lesson from the districts who already know the answer to that question because of their powerful online identities.

    By building your district’s online presence through technology, you encourage ongoing engagement from students, employees, and parents. You stand out to your community and communicate a strong culture. Dive in to a trove of examples in four core platforms.

    1. District website

    Your website is the first place the community turns to for finding information about the district. Make sure they like what they see by taking the following into account:

    • Clean, elegant designs: Using modular design, easily accessible information, and minimal color palettes makes navigation easy for every visitor, bumping up view time.
    • A lasting first impression: Your website is a reflection of your district. Attract prospective students and staff by keeping community culture front and center.
    • Information central: Add the district calendar, news updates, lunch menu, and all other need-to-know info to your front page to keep families in-the-know.
    1. Social media

    Building a social media presence keeps brand messaging in your own hands. Keep the focus on school culture with these in mind:

    • Consistent posting: News, shoutouts, and updates should be posted nearly every single day to boost engagement.
    • Community-driven content: Posts that regularly feature the successes and highlights of staff, students, and the surrounding community get more views.
    • Diverse points of interest: Parents, students, and teachers in the district want to see their unique clubs, cultures, and interests celebrated on social media.
    1. Videos

    Videos offer viewers a way to peek into your community’s day-to-day life and culture. Here’s how to put your district’s best image on display:

    • Organize for accessibility: Videos that are grouped into playlists for effortless access makes it easy to garner return viewership and audience captivation.
    • Quality content = quality district: Attention to detail and planning in content reflects positively on a district’s image of capability and expertise.
    • Student and staff engagement: Students and staff should be featured in videos, and their participation in the creation process increases buy-in.
    1. Student Information System (SIS)

    The district SIS provides a direct line between your staff, students, and families it serves. Here’s how an innovative SIS can support the entire community:

    • Family access, everywhere: SIS accessibility through both desktop and mobile can keep parents invested and open to communication.
    • Workloads, streamlined: When families use the SIS to communicate with teachers, pay fees, and register online, there is less work on the shoulders of your staff.
    • Involvement inspires improvement: Getting the entire district involved in the SIS improves overall culture and communication, which can lead to district growth.

    While no two districts are alike, every district can improve their visibility, engagement, and community standing with a strong online presence without a major overhaul. Small improvements to your website, social media pages, and video library can energize interest in your district, making it the place to be for employees and families.



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