Tim O’Brien is senior executive editor of Bloomberg Opinion News. He writes here about why it is dangerous to call Trump “TACO Trump,” a moniker given to him by Robert Armstrong of the Financial Times.
TACO means “Trump Always Chickens Out.” It refers to his brash statements about draconian tariffs, followed by his usual backing down and deferring them. It happened on “Liberation Day,” April 2, it happened with his shakedown of Canada and Mexico, then his latest occurred when he announced 50% tariffs on the EU and the very next day, postponed them until July 9.
O’Brien writes about Trump’s huge and fragile ego. Although he evaded the draft when he was draft-eligible, he needs to be perceived as strong, tough, fearless, and fierce. A super-hero. A warrior. A man with nerves of steel.
O’Brien has a long history with Trump. In 2006, he wrote a book about Trump called TrumpNation. In the book, he said that Trump was not a billionaire, that he was worth only $150-200 million. Trump sued him for $10 billion for defamation. The suit was tossed out in 2009.
Being called “chicken” makes Trump very angry, O’Brien says.
“That’s a nasty question,” he told a reporter who asked about the TACO moniker at a White House press briefing on Wednesday. “Don’t ever say what you said. That’s a nasty question. … To me, that’s the nastiest question.”
Trump, who fashions himself a brilliant dealmaker and strategist despite ample evidence to the contrary, is, of course, always going to bristle at the notion that he is a chicken — and a predictable one at that. He also routinely peddles himself as an infallible winner, so the nastiest question is also one that speculates about whether he’s mired in a losing streak. His tariff policy, unleashed on allies and competitors alike, has been rolled out on a seesaw and riddled with economically damaging ineptitude.
O’Brien says we must prepare for a Trumpian show of force. He must show the world that he is no chicken. Not Putin’s puppet! Not a chicken! Tough! Strong! Never chicken!